Analysing online advertising and website visits
Analysis is an essential part of an online campaign. It compares the planned objectives with the results achieved. Professional web analytics uses both qualitative and quantitative data collected during the campaign.
Analysis tools
Google Analytics and Statcounter help us examine:
- Effective keywords and phrases
- The audience’s geographic profile
- Visitor behaviour on the website
- Content preferences
- Visits and conversions
Statcounter operates independently of other systems and provides additional real-time results.