Formats for online advertising
Advertising materials for online campaigns can use the following formats:
- Text ads
- Static JPG and GIF banners
- Animated Flash and GIF banners
- HTML banners
- Rich media formats
Before selecting a format, it is useful to discuss the advantages and disadvantages of each option.
Banner sizes
Banners can be produced in custom sizes to suit the website where they will appear. Common standard sizes include:
- 300 × 250 pixels — Medium Rectangle
- 728 × 90 pixels — Leaderboard
- 160 × 600 pixels — Wide Skyscraper
- 468 × 60 pixels — Full Banner
- 300 × 600 pixels — Half Page Ad
Banner design prices
The price of a static banner depends on the graphic design and image processing. For animated banners, it depends on the complexity of the animation and the number of objects.