What is pay-per-click advertising?
With pay-per-click advertising (PPC), an advertiser pays when a user clicks a text or banner ad and visits the website. It complements search engine optimisation and referrals from social networks, extending the audience and bringing traffic with the potential to convert.
The Google Ads platform
Google advertising includes text ads shown with search results and ads displayed across its partner network. Websites in that network provide advertising space for a fee.
The platform supports geographic, demographic, language and time-based targeting. Budgets and keyword bids are managed in a competitive auction environment. Experienced specialists can help manage campaigns efficiently.
Working with CineCron
CineCron has years of experience with Google’s advertising network and has run campaigns for many clients and countries, including ongoing campaigns.
The agency estimates a suitable budget according to the market niche and geographic scope, prepares advertising messages, selects keywords and phrases, and monitors campaign performance.
Clients receive reports on spending by campaign, advertisement, date and keyword. Reports generated by Google provide transparency about expenditure. The service is also available remotely, with payment by bank transfer.