Television commercials are produced by experienced professionals using professional filming equipment.
Filming television commercials
Careful preparation at every stage helps the finished film stay close to the script and reduces unforeseen problems during filming.
Pre-production
- An original script developed by a specialist team within the production budget
- Clear copywriting and narration suited to the duration of the commercial
- A storyboard showing the script as a sequence of sketches
- Location selection, permits and studio sets
- Costumes selected by a stylist
- Casting of actors and models
- Selection of the full production crew
- Contracts with performers and authors, including copyright arrangements
- Camera equipment, tripods, cranes, filters, power and lighting
- Transport for the crew
Filming
The crew organises filming on location or in a studio, with the necessary equipment, sets and transport.
Post-production
Post-production includes editing, 3D animation, titles, original music by Bulgarian composers, sound production and recordings with Bulgarian voice artists.
Adapting commercials
Existing commercials can be adapted for campaigns on the Bulgarian market or for new products. This may involve changing labels within a shot, adding 3D animation and recording a Bulgarian soundtrack in a studio.