What is SEO?
Search engine optimisation (SEO) is an ongoing process aimed at improving a website’s position in organic search results. Search engines rank pages by their relevance to the user’s search. SEO seeks prominent positions in services such as Google, Yahoo, Bing and Yandex.
The first results receive the largest share of visits. The keywords and phrases entered by users are therefore central to each optimisation project.
Results of SEO
A strong presence in search results can bring a wider audience over time, increasing visits, referrals and recommendations. The ultimate goal is to increase conversions, such as sales and registrations.
Reaching a broader audience
SEO can extend a website’s reach to more groups of interested users. This makes it easier to communicate advertising messages and can reduce advertising costs. A strong search presence can also contribute to the website’s reputation.
How optimisation works
On-page factors include relevant content, links, keywords and clean code. Off-page factors include the website’s presence in forums, portals, search engines and links from other sites. These activities need to take account of current search-engine algorithms.
What determines the scope of the work?
- The relevance of the selected keywords and phrases to the market
- Competition within the niche, including optimised websites and paid links
- The number of keywords being targeted
- The number of website addresses being optimised
SEO pricing
Basic SEO aims to increase overall traffic and achieve prominent positions in major search engines. The service for an English-language website includes keyword selection, suitable copy, site structure and submission to search engines and portals.
Prices also depend on the number of internal pages. A proposal is prepared after reviewing the specific request.