Corporate style
What is corporate style?
Corporate style or corporate identity refers to the visual identity of the company, ie the distinguishing mark of the colors and the brand of the company. Implementation is through the logo using colors or color and graphic solutions (for multimedia featuring tones, chords and musical phrases).
Importance of corporate style
The presence of a company in the market is characterized by its values and ideology. Over time, the success of the organization shall establish and coveted reputation. In order to manifest and distinguished from the rest, the company needs distinctive signs. So corporate identity is associated with the reputation among consumers, present and potential.
Where do we find the corporate style
Corporate style present in the company's stationery: business cards, letterheads, folders, envelopes, note cubes, badges, hats, t-shirts, souvenirs, paper bags, tickets, invitations. Sometimes uniforms of employees and corporate transport are selected corporate colors and identity of the brand.